Email Marketing Content That Works! (A two-part webinar): September 14th and 16th 2 p.m. EST

Psst... I know what's bothering you (in addition to my photo on the side).  Every day, you read about e-mail and what a great tool it can be for marketing a business.  It's easy to send, easy to share and easy to measure.  And, it's a lot (lot) cheaper than trying to do anything in print.  It seems logical that in 2010 you should be doing a lot of this for your own business.

The problem (here's the "bothering you" part) is that you don't know what to say or how to say it.  Plus, you hate writing. 

You understand that interesting, useful, well-written content is the fuel for the e-mail marketing engine, but you're just not sure how to make it all happen.

So you read the books and you follow the blogs and you really work at it.  You even do a little e-mail marketing here and there.  But it never seems to add up to much of anything. Your e-mail newsletter isn't very effective and even the announcements and messages you send to clients and customers fall flat.

That's the bad news.  The good news is, I can teach you how to do a better job (and with less effort).  I can show you how to select topics that position you as expert; how to find and use your authentic voice; how to use stories to keep your audience interested; and a whole lot more (see the bullet points below).

All you have to do is register for this ground-breaking, earth-shattering, gut-igniting (or whatever) two-part webinar on Tuesday, September 14th (part one) and Thursday September 16th (part two).

Here’s what you’ll learn:

    * Why good content matters
    * How to define your target audience
    * Why and how to narrow your focus
    * Where to find an unlimited supply of good topic ideas
    * How to position yourself as the “World’s Leading Expert”
    * What to do if you can’t write well (or simply hate it)
    * How to involve readers and generate feedback
    * Striking the right balance between “promotional” and “informational” content
    * Finding your authentic voice (and why it matters)
    * Why and how to use personal stories
    * How to keep from giving away "too much" free information
    * How to avoid content burnout
    * The trick to making your writing come alive
    * How social media has changed business e-mail (forever)

We'll have lots of examples, lots of do's and don'ts, and plenty of time for questions along the way.

Total cost?  $79.00. Considerably less than (I'm guessing) what one new client is worth to you, or even one good idea that will make your writing better and easier.

Join me for this powerful, practical, two-part workshop and walk away with fresh content ideas and a host of new ways to shape your content strategy.  Clothing optional.

I hope to webinar you there,

Michael Katz
Chief Penguin
Blue Penguin Development, Inc.

P.S.  This is a two-part webinar!  One hour on Tuesday September 14th (part one); One hour on Thursday September 16th (part two).  Both at 2 p.m. Eastern. (Two hours in a row is too long on the phone, so we split it up.)

P.P.S.  We will be recording the entire thing (audio and visual).  Your admission gives you access to the recording, in case you can't attend both days or just want to review it after the fact.